SEO (Search Engine Optimization) is the methodology of prompting the search engine algorithm to favorably link users to a particular website, or in other words the strategy of attracting more visitor traffic by way of SERP (Search Engine Results Page) precedence.
It is associated with the influence of hundreds of factors such as function, relevance, more specifically intention, content distinctiveness & comprehensiveness, site details such as indexability & crawlability, variability of given keyword-associated weights, and preexisting traffic.
Of high significance, keywords in meta tags and throughout the page contribute by association with search input, as well as a website being linked to (backlinked) by a higher quantity, reliability & supposed quality of other sites.
Companies in the space having at least some form of free service include Screaming Frog (.co.uk), Moz (.com), Ahrefs (.com), and GTmetrix(.com), as well as services like Google's Analytics, Data Studio, Search Console, & their open-source Lighthouse. Companies offering only paid services include Majestic, SEO Radar, Sitebulb, Deepcrawl, Clearscope & Semrush.
